Geographic and Sector Focus

Willow Impact’s main geographic areas of focus are Eastern Africa, the Middle East and North Africa.

illustration by Philippe Lardy

We diversify among six principal sectors: education, health, food and agriculture, community development, the environment and poverty alleviation.

Impact Investment Process

At Willow Impact, we have developed a proprietary process for assessing the impact achieved by each portfolio company. This process builds on the best practices and methodologies available to date, such as the Impact Reporting and Investment Standards (IRIS) that we have adopted as a Pioneer Fund of the Global Impact Investing Ratings System (GIIRS). Our process enables us to set financial and impact objectives and to report clear results to investors.

Willow Impact Objectives

We have identified seven key objectives for social and environmental impact that are integral to our strategy.

  • Job creation
  • Increasing scalability and reach of portfolio companies
  • Capacity building and empowerment of social entrepreneurs
  • Improving governance, accountability and employment practices
  • Provision of health, education, water, energy and community services
  • Conservation and management of natural and water resources
  • Reduction of harmful greenhouse gas emissions

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