Policy and Objectives
Willow Impact supports social entrepreneurs and their businesses. They share our belief that behaving in a socially and environmentally responsible way makes good business sense, increases efficiencies and reduces long-term costs. Our primary objective at Willow Impact is to help businesses deliver strong growth and sustainable financial returns for their investors while achieving maximum social and environmental impact.
Geographic and Sector Focus
Willow Impact’s main geographic areas of focus are Eastern Africa, the Middle East and North Africa.

We diversify among six principal sectors: education, health, food and agriculture, community development, the environment and poverty alleviation.
Impact Investment Process
At Willow Impact, we have developed a proprietary process for assessing the impact achieved by each portfolio company. This process builds on the best practices and methodologies available to date, such as the Impact Reporting and Investment Standards (IRIS) that we have adopted as a Pioneer Fund of the Global Impact Investing Ratings System (GIIRS). Our process enables us to set financial and impact objectives and to report clear results to investors.
Willow Impact Objectives
We have identified seven key objectives for social and environmental impact that are integral to our strategy.
- Job creation
- Increasing scalability and reach of portfolio companies
- Capacity building and empowerment of social entrepreneurs
- Improving governance, accountability and employment practices
- Provision of health, education, water, energy and community services
- Conservation and management of natural and water resources
- Reduction of harmful greenhouse gas emissions
Seeking Support ?
Are you a social entrepreneur with a revenue-earning enterprise?
Do you seek support to grow your business, expand your reach and increase your impact?